Arrival of IKEA in Ukraine

Arrival of IKEA in Ukraine. Is it worth queuing up and equipping your home with the products of one of the most famous Swedish companies?

"They don't like us, but there are queues for us!" - this is how IKEA founder Feodor Ingvar Kamprad predicted about himself. Combining items purchased from IKEA and introducing these products into fashionable interiors is a subject for constant controversy.

It has long been thought that IKEA products are directly associated with the style of rented apartments, mini-hotels or budget housing for "students". At the same time, for more than 50 years, IKEA products can be seen in almost every European home.

And now, at the end of 2018, we are waiting for the opening of the first official store of goods for the home of IKEA.

Can designers use Swedish products in their projects? Many design studios claim that any self-respecting designer will not offer the Customer budget furniture from IKEA.

It also seemed that Swedish furniture - a great option for "independent" budget repairs of apartments and cottages.

IKEA is disliked for the fact that their stuff is distinctive and affordable to many. Therefore, for personalization, designers will create something "special" for you. IKEA furniture also differs in that the assembly must be made independently.

At the same time IKEA is loved for its wide range. You can always come to the store to touch and touch before purchasing any product that interests you. The company works on the principle: "We develop what you need." IKEA creates affordable mass design, promptly implementing the latest world trends. Only these items they develop at affordable prices due to cheaper materials.

According to financial and economic experts, companies operating in the Ukrainian market before the arrival of IKEA can remain calm. The Swedish giant will set a certain level and standards for the domestic manufacturer, but this will not prevent other companies from developing.

"McDonalds appeared in the Soviet Union in the 1990s, and in Ukraine in the mid-1990s. What happened? Have canteens and restaurants disappeared or new fast food chains, including national ones, failed to appear? No. Those who wanted to develop their business and enter the market did so, ”said expert Andriy Blinov.